Musings from Dennis #79: If you read my earlier post, it is not always true that you have to spend a lot to win a sweepstakes. When I joined Disney CP after Takashimaya, the team organized a consumer promotion in 1998 with a top prize of 5 trips for a family of 4 to Walt Disney World Florida USA! 20 people could go and this was just for Singapore and all you had to do was to buy S$5 (USD$3.50) of Disney products to enter the draw. Return flights, entry passes and accommodation at the theme park awaits! Of all the 5 lucky winners, we had one who simply just actually paid only S$5 and this boy won for the entire family! Simply amazing.
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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