Hook Book Look Took

Musings from Dennis #80: In my early 20’s I trained to be a Sunday School teacher. One of my trainers taught us the technique of “Hook”, “Book”, “Look” and “Took”. But I realized this technique can also be applied to business presentations as well! Hook: begin your presentation with a compelling reason why the listener must continue to tune-in to you (could be an interesting story, a “what if” or a presenting issue, all listed in that opening “Desired Outcomes” slide. Book: Contents of your presentation that gives the meat of what you want to say. Look: Something in there for your audience to look in and find a need for themselves. Took: Your next steps, next meeting – heck maybe that deal memo you already prepared for the signing!