Musings from Dennis #78: We held our Danish Fair featuring food and produce from Denmark at Takashimaya Square within the heart of the shopping mall. All 10,000sqft featured wonderful things like cheese and jam and lots of other produce for sampling and purchase. We had Maersk to be a major sponsor. They even gave away a trip for 2 to Copenhagen, Denmark as a lucky draw prize with minimum purchase, which I, as the Promotions Manager for the mall had the delight to notify the singlular winner, after the bosses picked her ticket in a publicly held draw. I was told that “money attracts money” and it is true that by and large, the customers who spend more usually get a higher chance of winning as they get more draw tickets. So I called this lady who won. Excitedly I told her, ‘hey congratulations! You are the singular winner among thousands to win this fabulous trip to Copenhagen Denmark!!’. I expected a ‘woohoo’, ‘yay’, ‘wow’ or something to that effect. Instead she quietly replied “Oh, I just came back from there”. “What? So..” I jokingly asked “do you want this or not or shall I give it to the next in line?” “Oh no yes yes!! I will claim it! Weeee!” I could hear the forced joy on the line. LOL indeed!
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
Search This Blog
Most Popular Posts
-
A highly qualified and experienced executive with over 30 years of licensing, marketing (both retail and trade), retail key account and fran...
-
Musings from Dennis #37: The volcanic eruptions on Hawaii’s Big Island (in November 2022) brought back memories to the time when I attended ...
-
Musings from Dennis #46: Resume Design. We sat down after lunch for a quick catchup, my Takashimaya Singapore Department Manager colleague (...