Think BIG.

Musings from Dennis #75: At age 35 I wasn’t that positive person some people see me now as. In fact I used to helm myself down with tunnel vision and used to say “let’s see how much we have in our marketing spend first before we come up with the idea that fits that budget”. Instead my superior sat me down “Dennis, try to look at things from a macro viewpoint. Don’t plan your campaigns limited by the budgets that you have. Instead just plan big, and then once when we have the big idea, we can always scale it down to fit the budgets we need” Wise advise like this cannot be discarded and so glad it had affected me well over the years and transformed my thinking and attitude since to now always think BIG. Thanks Anita.