Musings from Dennis #76: I was stuck. We struck a promotional deal with this renowned electronic payment mode company (you probably have them in your wallet or purse) so that for a minimal spend, shoppers who use them to pay could redeem a Mickey Mouse premium at any one of ten selected malls in Singapore during the Great Singapore Sale. The client agreed on a face towel premium and all was fine until the supplier called me to say that cotton prices have gone up and she can no longer agree to the price she quoted, despite we already having signed her quote, and my client signing ours! She refused to budge despite knowing we can take her to court. But right now I needed to resolve the matter quickly as time was running out. Calling another vendor to come over we instead created a new premium idea of a notepad with an accompanying ballpoint pen. With a really cool packaging design, it looks really attractive. Pricing was also within our budgets but how was I to convince my client to accept this new idea? So I sent the premium mockup sample and called her to say ‘hey yes we agreed on the towel but we found something that could be of interest to you instead. Maybe you want to consider this as a replacement?’ A few days went and she called back to say “our team loves this new idea! Can we have it instead and hope it is not too late to cancel the towel order”. No problem at all, no problem at all, I gladly replied.
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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