Musings from Dennis #61: Value not mass! My boss organized this meeting with a popular fast fashion retailer that has global footprints and asked me to join in. The MD flew in from down under, stepped in and somehow the complimentary comment from my superior did not sound so! “We are really happy to want to partner with a mass market distribution retailer such as yourself”. “Hmm we would like to think of ourselves as a value retailer actually”. Using the right words matter. But this conversation is a result of a perception of who you are as a retailer. What messages are you sending out to the customer when they walk into your store vs the vision of who you aspire to be in the marketplace? Anyway we never heard from him since.
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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