Musings from Dennis #60: 3, 6 and 9. The sales supervisor at Takashimaya taught me this – the 3, 6, 9 pricing strategy works with customers. More so with the 9… so when we see a $29.90 price tag customers tend to round it down to $29 and think hey it’s below $30. A great psychological sales tactic! So great that I get fooled myself! And frequently too!
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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A highly qualified and experienced executive with over 30 years of licensing, marketing (both retail and trade), retail key account and fran...
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Musings from Dennis #37: The volcanic eruptions on Hawaii’s Big Island (in November 2022) brought back memories to the time when I attended ...
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Musings from Dennis #46: Resume Design. We sat down after lunch for a quick catchup, my Takashimaya Singapore Department Manager colleague (...