Musings from Dennis #240. Live Q&A can be nerve-wrecking indeed. This happened to me after our online zoom presentation (which was also done live) at the Indonesian Licensing Show 2020. Besides several questions pertaining to the business, this one was “What does it take to have a successful career in retail marketing?”
This
question gave me a flashback when I interviewed potential candidates for an
available role then in my team. I would ask about his or her favourite past
time activities to try to spot organizational skills or personal passions that
suited the role, eg how the weekends are spent. I almost zeroed in on one
candidate, but she told me that she loved reading books on her couch all
weekend and detested going to malls and retail. Oops.
Back to
this question above, the answer I gave was. “Do you love to go shopping?
Because if you do it will go far into helping you succeed!” Sounds off-the-cuff
and not very job related perhaps? But this passion drives what makes me tick
all these years in the industry. And continue to excite me.
