Sell-Through Tactics

Musings from Dennis #64: Great sell-through, or was it? Doing my rounds at Takashimaya at the household department in Basement 2, I chanced upon this gathering shopping crowd literally swiping off the crystal ornament (good brand name starting with an “S”) accessories and wondered if the price-offs were too good to be true? Not really my sales supervisor colleague informed. "We sold these exact same pieces at Level 1 where the accessories were usually displayed but not much response then. So we kept the entire stock for 3 months and resurfaced them here and look at the response now!" So the 4 P’s of marketing has a twist of a lesson here: you may have the right Product at a good Price and with a sound Promotion but the PLACE is key too. And if that does not work, change the place and layer in a fifth P… Patience!