Musings from Dennis #55: I really loved working at Takashimaya in those beloved two years because I got to do different things to bring in shopper traffic, had a nice marketing spend budget, and loved meeting people at the shop floor despite some “customers from hell”. But the pull and offer of opportunity from Disney Consumer Products was too much for me to ignore, even when it meant I had to downgrade from my last position as Manager to take up an Assistant Manager post. One of the funny things I psyched myself for the new job was to tell myself how much money I would save leaving Takashimaya. It’s true! Seeing prices of men's wear, ties and household stuff discounted on the shop floor was irresistible to me (yes the price-offs were genuine) and I recall hardly saving any money – a victim of my own scams.. er shopper marketing strategies and mechanics (ahem!)
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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