SKU

Musings from Dennis #50: SKU? If you are involved in retail, retail marketing, consumer products licensing and all connected professions with retail and you don’t know what the acronym SKU stands for then well, er… not sure what to say! Learnt this right and early in my retailer days – a way to identify items in an inventory management system via coded numbers. SKU or Stock Keeping Unit (or we simply say skew like screw…) is dependent on the retailer’s preferred system of accounting. You could have 3 SKUs comprising 3 t-shirts which are of 3 different designs no matter the sizes nor colour ways (the t-shirt base colour) or you could have 36 SKUs comprising 3 designs with 4 colour ways and 3 different sizes each.. for toys, hard goods and FMCG (or CPG) it is much easier as you can simply count each design or flavour as one SKU (again depending). Of course, everyone knows what FMCG stands for right? Er...