Musings from Dennis #27: Nemo was hard to ‘find’! When a new idea is out for licensing, it often is met with misunderstanding or rejection. Finding Nemo, the Disney/Pixar IP was one such challenge for me to license as it was the first time a fish character was available for licensing, way back in 2002. “A fish is a fish is a fish” and “who wants to license a fish” and “I can put a fish image on my product, sell it and need not pay you any royalties for it” were familiar retorts (surprisingly I had a much easier time with Ratatouille). They just don’t get the power of a character and how they relate to consumers. Soon after the movie broke and when anyone walked into any aquarium and they see a clown fish or a blue tang – they did not call them by those names anymore, they just say “that’s Nemo!” or “that’s Dory”! That is the power of branding.
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
Search This Blog
Most Popular Posts
-
A highly qualified and experienced executive with over 30 years of licensing, marketing (both retail and trade), retail key account and fran...
-
Musings from Dennis #37: The volcanic eruptions on Hawaii’s Big Island (in November 2022) brought back memories to the time when I attended ...
-
Musings from Dennis #46: Resume Design. We sat down after lunch for a quick catchup, my Takashimaya Singapore Department Manager colleague (...