Musings from Dennis #15: The ladies wear buyer came up to see us at the A&P department and asked if she could get help to advertise for her in our regular Takashimaya Dept Store press ads a bright yellow sunflower patterned dress. She needed to clear 300 pieces of her stock. While she was flatly rejected by the ads team, everyone including me felt that the dress was just awful and “would not sell”. The following Monday I met her at the sales floor and was curious about her yellow dress. Sold she said, all gone over the weekend! I asked how? “Oh I put the dress on a mannequin, pinned it right and placed it in a key area in the Ladies floor”. That day I learned that my personal perceptions, world views etc does not mean that everyone else would agree on the same and we should not impose our sense of value and truth onto others. Just like how we approach eating the Durian!
Stories, experiences & learnings from my professional working life since 1984 to 2023, initially posted on Linkedin. If you are into IP character licensing & retail marketing or just interested to up your professional work ethos, this blog is for you. These musings of mine now comes with labels to find your favourite subject.
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A highly qualified and experienced executive with over 30 years of licensing, marketing (both retail and trade), retail key account and fran...
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