"Let me tell you..."

Musings from Dennis #24 : He asked me to sit down at his desk. I had come into his office for a discussion on a licensing opportunity. Instead he said “please have a seat and let me share with you my past 15 years of sales experience”.. it was totally unrelated but more of his chest-beating session upon me. I thought to myself “what an a**hole but then I stopped. Instead I found myself thinking: he wants to boast so why not let him share his 15 years of experience to you and in 15 minutes you get to learn it all.. and save that 15 years of learning on your own?”.. Now many years later, while I cannot recall what my meeting was all about and what I was trying to sell him, I still remember his story on how he used his cigarette brand to dominate at retail using the counter tops and not the overhead signages which his competitors were using – and think – gosh that was a pretty brilliant marketing strategy actually!!