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Responsibility & Integrity

Musings from Dennis #10: I was taken aback. I knew for sure that he did not brief our creative director on the staging backdrop requested for by the Singapore mall 3 weeks back. Yet in this meeting where I was just the retail manager (in my early 40’s) while he was the marketing manager and the executive in charge, he apologized to the mall marketing team but put the blame entirely on the creative director who did not deliver on time! He also said he would brief his secretary on next steps but we don’t have such a person, just a shared coordinator resource. Clearly his ego and superiority complex kicked in. Wouldn’t it be honest and professional to just apologise for the misstep and take corrective and immediate action? People will respect you for it. 


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